Why “All-In” January Fitness Plans Backfire for Women Over 35 (And What to Do Instead)
January arrives with pressure.
New year.
New goals.
New version of you.
And suddenly, women feel like they need to overhauleverything at once – workouts every day, strict diets, zero flexibility, and unrealistic expectations.
But if you’re a woman over 35, this “all-in” approach is often the very reason January plans fail.
Let’s talk about why – and what actually works instead.
- Why January Feels So Overwhelming
After Christmas, most women feel:
- tired
- bloated
- out of routine
- guilty about food
- desperate to “undo” December
So they respond by swinging to the opposite extreme.
But extreme plans don’t build consistency – they burn you out.
- The Problem With “All-In” Fitness After 35
🔥 You’re already running on low reserves
Sleep, stress, hormones, and energy are often compromised after the festive season. Piling on intense workouts and low calories adds more stress to an already stressed system.
🔥 Your body doesn’t respond well to shock
After 35, your body thrives onconsistency, not punishment. Extreme deficits and daily cardio can stall fat loss rather than accelerate it.
🔥 One slip feels like failure
All-or-nothing plans leave no room for real life. One missed workout or indulgent meal becomes “I’ve failed” – and motivation collapses.
- What to Do Instead: The Sustainable January Reset
Here’s the approach I recommend to clients who want resultswithout burnout.
✔ Start with 2–3 strength sessions per week
Enough to stimulate muscle, metabolism, and confidence – without overwhelming your schedule.
✔ Eat to fuel, not punish
January is not the time for extreme restriction. Focus on protein, fibre, hydration, and balanced meals.
✔ Rebuild routines gently
Consistent wake times, movement, and bedtime habits matter more than intensity.
✔ Focus on momentum, not perfection
You don’t need to win January.
You just need to show up.
- What Success Actually Looks Like in January
Instead of chasing:
❌ instant fat loss
❌ scale drops
❌ perfect adherence
Look for:
✅ better energy
✅ improved strength
✅ reduced bloating
✅ feeling “back in control”
✅ routine returning
Fat loss followsafter these foundations are in place.
The Bottom Line
January isn’t about proving anything.
It’s about setting yourself up for therest of the year.
If you’re ready to start strongwithout burning out:
- Use the freeTDEE Calculator to reset your calories
- Follow a structured strength plan like the8-Week Transformation Program
- Or apply for1:1 coaching for full support
This year doesn’t need another restart.
It needs a smarter beginning.
Success Stories
EXCELLENT
Based on 14 reviewsPosted on GoogleNicola ColemanTrustindex verifies that the original source of the review is Google.
I’ve been working with Laura since the beginning of the year and by the end of May I’m 12.5lbs down and a dress size smaller, which I’m chuffed as nuts with…..especially as it feels like I’ve been trying to lose weight for years! But more than that, I just feel so much better in myself. What I’ve loved about working with Laura is that nothing feels generic. Everything is personalised to me, my lifestyle, the food I like, what I can realistically stick to, and what actually works in real life. It doesn’t feel like being handed a random plan and being told to get on with it. Laura is always there, always supportive, and the weekly check-ins have made such a difference. She gets the balance exactly right. She’s motivating and encouraging, but never aggressive or shouty in that stereotypical PT way. I think a lot of women can feel a bit nervous about working with a personal trainer because they imagine someone barking orders at them and making them feel awful, but Laura is the complete opposite. She’s human, she gets it, and she makes you feel supported rather than judged. She’s also so knowledgeable about all the things that affect weight loss and weight gain for women, which has been a huge eye opener for me. It’s not just a case of eat less and move more. Laura really understands the bigger picture, from hormones and stress to nutrition, protein, cravings and how to help you feel full and satisfied rather than constantly thinking about food. One of the biggest surprises for me is that I don’t feel like I’m on a diet at all. I’m eating loads, I’m not hungry, I’m sleeping better, I’m not constantly rummaging for chocolate or snacks, and it actually feels sustainable, which is something I’ve never really felt before. If you’re feeling fed up, stuck, or like nothing is working anymore, I honestly can’t recommend Laura enough. She’s supportive, realistic, knowledgeable and just really, really good at what she does.Posted on GoogleEmma PenderTrustindex verifies that the original source of the review is Google.
Laura is an absolute gem! She’s completely transformed how I feel about myself, my attitude toward food, and my confidence in completing workouts I never thought I could do. The best part is that she’s always there with support, guidance, and the motivation I need to keep going and stay accountable. I’ve thoroughly enjoyed the last three months and am so excited to see where the next stage of my fitness journey takes me. Thank you, Laura! 💪✨Posted on GoogleClaire MessettTrustindex verifies that the original source of the review is Google.
I am sitting here in my dream tree house here in Bali as I write this. I came to Laura as I was ready to release my post pregnancy weight and start getting back to my healthy UK size 12. I took Laura’s 3 month programme and was amazed at the speed and ease that my excess weight started falling off. What amazed me even more was that I wasn’t even hungry. Tomorrow I have booked a photographer to take some shots of me in my lovely red dress that I had bought 4 or 5 years ago! Thank you Laura xxxPosted on GoogleS LPTrustindex verifies that the original source of the review is Google.
I have thoroughly enjoyed working with Laura from Laura Caddy Lifts. She has really reignited my spark and passion for fitness, I felt lost without a workout plan in place. I’d definitely recommend her to anyone looking weekly check ins and advice on their fitness/ nutritional journey.Posted on GoogleSamantha TownshendTrustindex verifies that the original source of the review is Google.
Working with Laura from Laura Caddy Lifts has helped me make changes with the way I eat and exercise which has helped me drop 2 dress sizes in a couple of months and to really enjoy working out from home, I’ve really valued the support and encouragement from Laura, nothing is to much and when I need that extra support she always there. I’d definitely recommend them to anyone looking for that all round support from strength training to toning and help with mealsPosted on GoogleMiranda WTrustindex verifies that the original source of the review is Google.
Laura has been amazing. For about 5+ years I have 'thought' I could do this I could do that' to just increase my fitness level and get my snacking under control. Laura's helped me make that happen! Within two months or so I am soooo much more energetic, I am doing amazing work outs, eating so well, and feeling good! Everything is manageable and I'm actually doing it rather than thinking about it or starting tomorrow. She's really realistic and listens and helps you fit good habits in which mean you don't even notice your old habits have gone. 5 years of thinking about it, 2 months in and its happening!Posted on GoogleNicola CoxonTrustindex verifies that the original source of the review is Google.
Laura is a fantastic PT, she has helped me lose 1 stone in 8 weeks! Great workout program which she is happy to change to fit in with your schedule and abilities, also a great meal plan with so many easy to make and tasty meals that helps you stay on track and reach your weight loss goals. Laura is so supportive and goes above and beyond with all the support you need! I would highly recommend Laura to anyone who is looking to transform their body and their life.Posted on GoogleDanielle HTrustindex verifies that the original source of the review is Google.
Laura Caddy's approach has completely changed the way I think about fitness. I used to see working out as a chore, and struggled to fit it into my day. But Laura's style is very flexible and completely tailored around my goals. She sets achievable targets and incorporates my favourite foods into the meal plan. Working with Laura has taught me the importance of consistency over perfection. By showing up consistently I'm seeing real results. I used to write off a whole week if I couldn't fit in a perfect workout, but now I realise that I'm on a journey and taking steps is the most important thing! - Thank you so much Laura!Posted on GoogleLucy JamesTrustindex verifies that the original source of the review is Google.
I’m a busy mum of 2 who works full time and I’ve been working with Laura for a few months now. I can’t recommend her programme enough, she wrote me a bespoke home workout that I can fit around my schedule and the food plan is really easy to follow. I am in the best shape I’ve ever been in and the accountability check ins were a god send! If you’re looking for some support you need Laura in your life!Posted on GoogleElizabeth GalpinTrustindex verifies that the original source of the review is Google.
Laura has been so supportive and lovely from day one. She’s always there if I have any questions and the app is easy to use with exercises tailored to my needs and great recipes to follow. Thank you for helping me on my journey to become fitter and healthierVerified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more